Growing media businesses.

strategy | M&A | ventures | product development

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We provide strategy consultancy and M&A services for information and publishing companies with the aim of expanding and improving their existing businesses. Our strategy projects focus on go-to-market strategies, new business development, online bundling and pricing, internationalization strategies, portfolio analysis etc.


We provide M&A services throughout the whole acquisition value chain ranging from acquisition opportunity scans, M&A project management, organization of selling process of media assets, commercial and operational due diligence, to business case development and synergy and cost saving potential assessment.

Venture and product development

We take concepts from idea to business plan, market test, development, financing and ultimately launch, supporting you in all phases transforming concepts into commercially viable media products and services. We also selectively invest ourselves in development of new media ventures.




Events & Training

  • Portfolio review of B-to-B publisher: growth and profitability analysis and determining investment priorities
  • Market entry study in regulatory niche for B-to-B publisher reviewing existing players and customer information needs
  • Exploring commercial potential of electronic learning environment solutions for educational publishing company
  • Online strategy for medical book publishing company
  • Expansion plan for events business of professional information firm
  • E-learning strategy for B-to-B publisher
  • Online news strategy for consumer magazine publisher
  • Market entry study in energy market for B-to-B player
  • Acquisition strategy in educational market for private equity firm
  • Acquisition target search and review in online vertical for B-to-B publisher
  • Target review in European educational technology market
  • Preparation of management buy-out for professional education and training company
  • Commercial due diligence for educational publishing group
  • Acquisition of testing and assessment company for educational publishing company
  • Sale of building cost information database for B-to-B publisher
  • Value creation strategy for healthcare publisher
Venture and product development
  • Development of medication information service for pharmacists and physicians
  • Development of workflow tool for pharmacists
  • Development of low cost SAAS based mobile learning platform
  • Development of online brand loyalty and engagement platform for students
  • Development of online development roadmap for regulatory publisher


Media solutions in B2B markets ranging from building & contruction, finance, government and banking to agriculture, retail, food, IT and business


Medical and scientific media for health care professionals like phycisians, nurses, pharmacists and para medical specialists.

Legal & Regulatory

Solutions for lawyers, tax specialists, accountants, legislative authorities and professionals in regulated industries


Learning solutions for teachers and students in primary, secondary, higher and professional educational markets.

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Wo are we?

Owner of Fresh Ventures is Patrick Hendriks, an experienced online media entrepreneur and senior management consultant with deep roots in media. He has a managerial background in the publishing industry and has worked in a large variety of B2B, consumer, STM and educational markets. Patrick's experience includes business development, strategy, new product development, venture capital and M&A. His whole career he has been involved in the media industry in various B2B and consumer market segments. Early on in his careeer as an academic researcher and lecturer focusing on Dutch media firms with interests in magazine and newspaper markets, followed by almost ten years as a senior manager in one of the world's largest professional information publishing firm Wolters Kluwer in various strategy, M&A and general management roles. Patrick holds a PhD degree in Communications (Amsterdam School of Communications, 1998) and graduated from the University of Amsterdam in 1992 (M.A. in Communications).

Contact us

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fresh ventures bv

dr Patrick Hendriks
Mahlerlaan 14
1411 HW Naarden
+31(0)6 303 900 64